by Stephanie | Jul 6, 2020 | Uncategorized
Do you have lots of evergreen content that hasn’t been touched in a long time? Do you have a plan to update each blog post every 3,6, or 9 months? Evergreen content is great for a blog. Someone types a question into Google and your blog post is spot-on. But what...
by Stephanie | | blog posts
There are four types of ads that bring people to your landing page. These are: Revenue boosting ad inserts, Pay-per-click ads, (often referred to as PPC ads), Banner ads, and Facebook ads. The most common ads are the revenue-boosting ad inserts. These ads are...
by Stephanie | Jun 16, 2017 | SEO
On the 25th of April, 2017, Google issued a change to its search algorithms called “Project Owl.” This change was Google’s answer to fake news and to offensive suggestions in autocomplete. Google frequently changes its algorithms, as I explained in...
by Stephanie | Dec 22, 2016 | newsletters
Sending a newsletter to your mailing list helps up sell your customers. A newsletter every month or every week will remind your customers of what you can provide for them. When they are ready to buy that product or service, your name will immediately come to mind. ...
by Stephanie | Dec 2, 2016 | social media
Businesses everywhere are being told that they need to get into social media to interact with their customers. However, each social media channel has its own rules and user expectations. Even if you limit your social media presence to the big four: Twitter,...
