Do readers come to your website once and then move on, or do they come back again and again? One way to make sure they come back is to publish a serial blog post. This is a comprehensive article about a subject that can be broken into three or more stand-alone posts. All of the parts of this post are put on the same page, with part 2 added onto part 1 and so forth. These are usually published at least a week apart or as long as a month apart. Your audience will come back to read the subsequent parts and spend more time on your website. This helps them know, trust, and like you, a precondition for doing business with you.
Time: 14 business days
Cost: $750
Deliverable: A comprehensive post the is broken into three or more stand alone pieces in a Word or Goggle docs document.
