People often ask how my background in psychology fits with writing SEO content for gardening and pet businesses. The truth is, my Ph.D. in psychology is the secret ingredient that gives my writing an edge. Psychology is all about understanding how people think, feel, and make decisions. When I write web copy, blog posts, or case studies, I use that knowledge to connect with readers on a deeper level.
Empathy First
Every project starts with empathy. I put myself in the shoes of your ideal customer: What are they worried about? What excites them? This approach helps me craft content that speaks directly to their needs and motivates them to take action.
Clear, Compelling Messaging
Years of research and writing have taught me how to break down complex ideas into language anyone can understand. Whether I’m writing about plant care or dog training, I make sure the message is clear, actionable, and easy to follow.
Best Practices
I rely on peer-reviewed journal articles, Extension research, and interviews with subject matter experts to ensure the information in my copy is accurate and up to date. This commitment to quality means your content is always trustworthy and relevant.
Trust and Credibility
People buy from brands they trust. I use proven psychological principles to build credibility for your business—whether that’s through testimonials, storytelling, or educational content. Establishing trust is central to every piece I write.
Behavioral Insights
Small tweaks in wording or structure can make a big difference in how people respond. My training allows me to optimize calls-to-action, headlines, and even the flow of information so your content converts.
At the end of the day, great content is about more than keywords and algorithms. It’s about connecting with real people, understanding what matters to them, and helping them solve problems. That’s what I bring to every project, and it’s why my clients see results.
How do you use psychology or empathy in your business? I’d love to hear your thoughts in the comments!
