by Stephanie Suesan Smith | May 27, 2025 | Behind the scenes
People often ask how my background in psychology fits with writing SEO content for gardening and pet businesses. The truth is, my Ph.D. in psychology is the secret ingredient that gives my writing an edge. Psychology is all about understanding how people think, feel,...
by Stephanie Suesan Smith | May 27, 2025 | blog posts
Your garden center’s website is often the first stop for new and returning customers. Yet, many garden businesses lose out on sales and connections because of common website mistakes. After reviewing countless garden industry websites, I’ve identified three issues...
by Stephanie Suesan Smith | Jan 22, 2018 | blog posts
There are four types of ads that bring people to your landing page. These are: Revenue boosting ad inserts, Pay-per-click ads, (often referred to as PPC ads), Banner ads, and Facebook ads. Revenue-Boosting Ad Inserts The most common ads are the revenue-boosting ad...
by Stephanie Suesan Smith | Dec 22, 2016 | newsletters
Sending a newsletter to your mailing list helps up sell your customers. A newsletter every month or every week will remind your customers of what you can provide for them. When they are ready to buy that product or service, your name will immediately come to mind. ...
by Stephanie Suesan Smith | Oct 19, 2016 | SEO
Search Engine Optimization (SEO) is the process of getting traffic from the organic searches on Google, Bing, and Yahoo. Google accounts for 95% of such traffic. Most SEO attempts are aimed at showing up on the first page of Google search results. Google uses an...
by Stephanie Suesan Smith | Aug 16, 2016 | web content
FirmBee / Pixabay Web content is king. Gone are the days when you can slap something on your website and use it to rank well in Google. With the recent updates Google has made, bad content significantly lowers your website ranking during a search. Keyword stuffing,...
by Stephanie Suesan Smith | Aug 4, 2016 | Key Message Copy Platform
Pexels / Pixabay A Key Message Copy Platform is a document that contains all of the things that have been said about the product or service. The purpose of the document is for it to serve as the copy Bible by becoming the master messaging document for that product or...
by Stephanie Suesan Smith | Aug 4, 2016 | Site Audits
Most people know what an audit is. In fact, most people dread audits — they think of the IRS, or the audits they have to do at work. However, there is a kind of audit that should bring a smile to your face. This is a site audit. Site audits do just what you ...
by Stephanie Suesan Smith | Jul 30, 2016 | articles
Unsplash / Pixabay Articles are a great way to establish yourself as an expert in your field. They are generally 1,000 to 1,500 words. Articles quote recognized authorities in the field to show that what you write is correct. Sources for these...
by Stephanie Suesan Smith | Jul 27, 2016 | blog posts
geralt / Pixabay As a business owner, you have probably been told that you need to put a blog on your website. You may not have known how important that suggestion was to you. Blogs that are kept updated (posted at least once a week, and no more than once...
