by Stephanie Suesan Smith | Jun 10, 2025 | gardening hints
Perennials are the backbone of a resilient, beautiful garden. Unlike annuals, which need to be replanted each year, perennials return season after season, rewarding you with color, texture, and structure. For beginners, choosing the right perennials can seem daunting,...
by Stephanie Suesan Smith | Jun 5, 2025 | web content
Bluebonnet taken at Clark Gardens, near Mineral Wells, Texas Photo © by Stephanie Suesan Smith In the world of gardening, great content does more than share how-to tips or the latest plant trends. It connects, inspires, and motivates readers to take action in their...
by Stephanie Suesan Smith | May 27, 2025 | Customer satisfaction
Customer reviews are among the most effective ways to build trust and attract new customers to your garden center. While asking for feedback can sometimes feel uncomfortable, a thoughtful approach makes it easy for happy customers to share their experiences—and helps...
by Stephanie Suesan Smith | May 27, 2025 | Marketing
When I talk with gardening business owners, I hear a lot of the same worries about digital marketing. Most of these concerns come from persistent myths that can keep even the best garden centers from reaching new customers online. Here are a few I hear most often:Myth...
by Stephanie Suesan Smith | May 27, 2025 | Behind the scenes
People often ask how my background in psychology fits with writing SEO content for gardening and pet businesses. The truth is, my Ph.D. in psychology is the secret ingredient that gives my writing an edge. Psychology is all about understanding how people think, feel,...
by Stephanie Suesan Smith | May 27, 2025 | blog posts
Your garden center’s website is often the first stop for new and returning customers. Yet, many garden businesses lose out on sales and connections because of common website mistakes. After reviewing countless garden industry websites, I’ve identified three issues...
by Stephanie Suesan Smith | Jan 22, 2018 | blog posts
There are four types of ads that bring people to your landing page. These are: Revenue boosting ad inserts, Pay-per-click ads, (often referred to as PPC ads), Banner ads, and Facebook ads. Revenue-Boosting Ad Inserts The most common ads are the revenue-boosting ad...
by Stephanie Suesan Smith | Dec 22, 2016 | newsletters
Sending a newsletter to your mailing list helps up sell your customers. A newsletter every month or every week will remind your customers of what you can provide for them. When they are ready to buy that product or service, your name will immediately come to mind. ...
by Stephanie Suesan Smith | Oct 19, 2016 | SEO
Search Engine Optimization (SEO) is the process of getting traffic from the organic searches on Google, Bing, and Yahoo. Google accounts for 95% of such traffic. Most SEO attempts are aimed at showing up on the first page of Google search results. Google uses an...
by Stephanie Suesan Smith | Aug 16, 2016 | web content
FirmBee / Pixabay Web content is king. Gone are the days when you can slap something on your website and use it to rank well in Google. With the recent updates Google has made, bad content significantly lowers your website ranking during a search. Keyword stuffing,...
