by Stephanie Suesan Smith | Jul 22, 2025 | event marketing
Hosting events at your garden center is more than a traffic boost—done thoughtfully, events can transform into ongoing marketing assets that fuel customer loyalty, community engagement, and brand recognition well beyond a single weekend. In today’s competitive retail...
by Stephanie Suesan Smith | Jul 15, 2025 | AI Overviews
The digital landscape is shifting rapidly. Search engines are no longer the sole gatekeepers of online discovery—artificial intelligence (AI) tools and AI-driven search features like Google’s AI Overviews are changing how users find and consume information. For garden...
by Stephanie Suesan Smith | Jul 8, 2025 | customer loyalty
Building a loyal customer base is the cornerstone of long-term success for any garden business. Whether you run a nursery, landscape service, or garden supply shop, loyal customers are more likely to return, refer friends, and become advocates for your brand. Here’s...
by Stephanie Suesan Smith | Jul 1, 2025 | seasonal marketing
Summer is a pivotal season for garden centers. While the heat can slow down some gardening activity, it also opens up unique opportunities to connect with your community, boost sales, and build customer loyalty. With the right marketing approach, you can turn summer’s...
by Stephanie Suesan Smith | Jun 24, 2025 | Marketing
Running a successful garden center isn’t just about offering beautiful plants and expert advice—it’s about staying top-of-mind for your customers all year long. A year-round marketing plan for your garden center ensures steady foot traffic, consistent sales, and a...
by Stephanie Suesan Smith | Jun 17, 2025 | Marketing
Seasonal promotions are one of the most effective ways for garden centers to drive sales, attract new customers, and keep regulars coming back throughout the year. By aligning your marketing, merchandising, and events with the natural rhythms of the gardening...
by Stephanie Suesan Smith | Jun 10, 2025 | gardening hints
Perennials are the backbone of a resilient, beautiful garden. Unlike annuals, which need to be replanted each year, perennials return season after season, rewarding you with color, texture, and structure. For beginners, choosing the right perennials can seem daunting,...
by Stephanie Suesan Smith | Jun 5, 2025 | web content
Bluebonnet taken at Clark Gardens, near Mineral Wells, Texas Photo © by Stephanie Suesan Smith In the world of gardening, great content does more than share how-to tips or the latest plant trends. It connects, inspires, and motivates readers to take action in their...
by Stephanie Suesan Smith | May 27, 2025 | Customer satisfaction
Customer reviews are among the most effective ways to build trust and attract new customers to your garden center. While asking for feedback can sometimes feel uncomfortable, a thoughtful approach makes it easy for happy customers to share their experiences—and helps...
by Stephanie Suesan Smith | May 27, 2025 | Marketing
When I talk with gardening business owners, I hear a lot of the same worries about digital marketing. Most of these concerns come from persistent myths that can keep even the best garden centers from reaching new customers online. Here are a few I hear most often:Myth...
