by Stephanie Suesan Smith | Aug 13, 2025 | Instagram
Instagram has become much more than a place to post pretty pictures—it’s today’s bustling marketplace for gardeners, landscape professionals, and plant retailers. With over a billion monthly users, it offers a thriving avenue to showcase your work, inspire new...
by Stephanie Suesan Smith | Aug 5, 2025 | blog posts
By Stephanie Suesan Smith, Ph.D., Master Gardener & Content Copywriter If you run a garden center, you already know that customers are searching for answers everywhere—especially online. But simply having a website isn’t enough to attract new shoppers or...
by Stephanie Suesan Smith | Jul 29, 2025 | Email Marketing
Email marketing stands out as one of the most effective and affordable tools for garden centers looking to grow their customer base, foster loyalty, and drive sales year-round. From delivering timely planting tips to highlighting seasonal promotions, email unlocks the...
by Stephanie Suesan Smith | Jul 22, 2025 | event marketing
Hosting events at your garden center is more than a traffic boost—done thoughtfully, events can transform into ongoing marketing assets that fuel customer loyalty, community engagement, and brand recognition well beyond a single weekend. In today’s competitive retail...
by Stephanie Suesan Smith | Jul 15, 2025 | AI Overviews
The digital landscape is shifting rapidly. Search engines are no longer the sole gatekeepers of online discovery—artificial intelligence (AI) tools and AI-driven search features like Google’s AI Overviews are changing how users find and consume information. For garden...
by Stephanie Suesan Smith | Jul 8, 2025 | customer loyalty
Building a loyal customer base is the cornerstone of long-term success for any garden business. Whether you run a nursery, landscape service, or garden supply shop, loyal customers are more likely to return, refer friends, and become advocates for your brand. Here’s...
by Stephanie Suesan Smith | Jul 1, 2025 | seasonal marketing
Summer is a pivotal season for garden centers. While the heat can slow down some gardening activity, it also opens up unique opportunities to connect with your community, boost sales, and build customer loyalty. With the right marketing approach, you can turn summer’s...
by Stephanie Suesan Smith | Jun 24, 2025 | Marketing
Running a successful garden center isn’t just about offering beautiful plants and expert advice—it’s about staying top-of-mind for your customers all year long. A year-round marketing plan for your garden center ensures steady foot traffic, consistent sales, and a...
by Stephanie Suesan Smith | Jun 17, 2025 | Marketing
Seasonal promotions are one of the most effective ways for garden centers to drive sales, attract new customers, and keep regulars coming back throughout the year. By aligning your marketing, merchandising, and events with the natural rhythms of the gardening...
by Stephanie Suesan Smith | Jun 10, 2025 | gardening hints
Perennials are the backbone of a resilient, beautiful garden. Unlike annuals, which need to be replanted each year, perennials return season after season, rewarding you with color, texture, and structure. For beginners, choosing the right perennials can seem daunting,...
