by Stephanie | Jun 5, 2025 | web content
Bluebonnet taken at Clark Gardens, near Mineral Wells, Texas Photo © by Stephanie Suesan Smith In the world of gardening, great content does more than share how-to tips or the latest plant trends. It connects, inspires, and motivates readers to take action in their...
by Stephanie | May 27, 2025 | Customer satisfaction
Customer reviews are among the most effective ways to build trust and attract new customers to your garden center. While asking for feedback can sometimes feel uncomfortable, a thoughtful approach makes it easy for happy customers to share their experiences—and helps...
by Stephanie | May 27, 2025 | Marketing
When I talk with gardening business owners, I hear a lot of the same worries about digital marketing. Most of these concerns come from persistent myths that can keep even the best garden centers from reaching new customers online. Here are a few I hear most often:Myth...
by Stephanie | May 27, 2025 | Behind the scenes
People often ask how my background in psychology fits with writing SEO content for gardening and pet businesses. The truth is, my Ph.D. in psychology is the secret ingredient that gives my writing an edge. Psychology is all about understanding how people think, feel,...
by Stephanie | May 27, 2025 | blog posts
Your garden center’s website is often the first stop for new and returning customers. Yet, many garden businesses lose out on sales and connections because of common website mistakes. After reviewing countless garden industry websites, I’ve identified three issues...
by Stephanie | Jan 22, 2018 | blog posts
There are four types of ads that bring people to your landing page. These are: Revenue boosting ad inserts, Pay-per-click ads, (often referred to as PPC ads), Banner ads, and Facebook ads. Revenue-Boosting Ad Inserts The most common ads are the revenue-boosting ad...
by Stephanie | Dec 22, 2016 | newsletters
Sending a newsletter to your mailing list helps up sell your customers. A newsletter every month or every week will remind your customers of what you can provide for them. When they are ready to buy that product or service, your name will immediately come to mind. ...
by Stephanie | Oct 19, 2016 | SEO
Search Engine Optimization (SEO) is the process of getting traffic from the organic searches on Google, Bing, and Yahoo. Google accounts for 95% of such traffic. Most SEO attempts are aimed at showing up on the first page of Google search results. Google uses an...
by Stephanie | Aug 16, 2016 | web content
FirmBee / Pixabay Web content is king. Gone are the days when you can slap something on your website and use it to rank well in Google. With the recent updates Google has made, bad content significantly lowers your website ranking during a search. Keyword stuffing,...
by Stephanie | Aug 4, 2016 | Key Message Copy Platform
Pexels / Pixabay A Key Message Copy Platform is a document that contains all of the things that have been said about the product or service. The purpose of the document is for it to serve as the copy Bible by becoming the master messaging document for that product or...
