by Stephanie Suesan Smith | May 27, 2025 | Marketing
When I talk with gardening business owners, I hear a lot of the same worries about digital marketing. Most of these concerns come from persistent myths that can keep even the best garden centers from reaching new customers online. Here are a few I hear most often:Myth...
by Stephanie Suesan Smith | May 27, 2025 | Behind the scenes
People often ask how my background in psychology fits with writing SEO content for gardening and pet businesses. The truth is, my Ph.D. in psychology is the secret ingredient that gives my writing an edge. Psychology is all about understanding how people think, feel,...
by Stephanie Suesan Smith | May 27, 2025 | blog posts
Your garden center’s website is often the first stop for new and returning customers. Yet, many garden businesses lose out on sales and connections because of common website mistakes. After reviewing countless garden industry websites, I’ve identified three issues...
by Stephanie Suesan Smith | Jan 22, 2018 | blog posts
There are four types of ads that bring people to your landing page. These are: Revenue boosting ad inserts, Pay-per-click ads, (often referred to as PPC ads), Banner ads, and Facebook ads. Revenue-Boosting Ad Inserts The most common ads are the revenue-boosting ad...
by Stephanie Suesan Smith | Dec 22, 2016 | newsletters
Sending a newsletter to your mailing list helps up sell your customers. A newsletter every month or every week will remind your customers of what you can provide for them. When they are ready to buy that product or service, your name will immediately come to mind. ...
