by Stephanie | Oct 19, 2016 | SEO
Search Engine Optimization (SEO) is the process of getting traffic from the organic searches on Google, Bing, and Yahoo. Google accounts for 95% of such traffic. Most SEO attempts are aimed at showing up on the first or second page of Google search results. Goggle...
by Stephanie | Aug 16, 2016 | web content
Web content is king. Gone are the days where you can slap something on your website and use it to rank well in Google. With the recent updates Google has made, bad content significantly lowers your website ranking during a search. Keyword stuffing, or putting the...
by Stephanie | Aug 4, 2016 | Key Message Copy Platform
A Key Message Copy Platform is a document that contains all of the things that have been said about the product or service. The purpose of the document is for it to serve as the copy Bible by becoming the master messaging document for that product or serve. Once...
by Stephanie | Aug 4, 2016 | Site Audits
Most people know what an audit is. In fact, most people dread audits — they think of the IRS, or the audits they have to do at work. However, there is a kind of audit that should bring a smile to your face. This is a site audit. Site audits do just what you ...
by Stephanie | Jul 30, 2016 | articles
Articles are a great way to establish yourself as an expert in your field. They are generally 1,000 to 1,500 words. Articles quote recognized authorities in the field to show that what you write is correct. Sources for these experts are generally scientific...
