Your garden center’s website is often the first stop for new and returning customers. Yet, many garden businesses lose out on sales and connections because of common website mistakes. After reviewing countless garden industry websites, I’ve identified three issues that crop up most often—and simple ways to fix them.
Mistake 1: Outdated or Non-Mobile-Friendly Website
Today, nearly two-thirds of your customers browse on their phones. If your site isn’t mobile-friendly or hasn’t been updated in years, you risk turning away visitors before they ever step foot in your store. An outdated look or a poor mobile experience can also make your business seem behind the times.
How to Fix It:
- Choose a responsive website design that automatically adjusts for smartphones, tablets, and desktops.
- Regularly refresh your content, images, and product information to keep things current.
- Test your site on different devices and make improvements based on what you see.
Mistake 2: Poor Navigation and Missing Essential Information
If customers can’t find your location, business hours, or contact details within seconds, they’ll likely move on to a competitor. Confusing menus or missing information frustrate visitors and cost you business.
How to Fix It:
- Organize your site with clear, simple menus and logical categories (such as Home, About Us, Plants, Events).
- Display your address, directions, hours, and contact info on every page—ideally in the header or footer.
- Ask someone unfamiliar with your business to try your site and give honest feedback on how easy it is to find key information.
Mistake 3: Focusing on the Business Instead of the Customer
It’s tempting to fill your website with stories about your business, your team, and your history. But if you don’t address your customers’ needs—like solving gardening problems or providing inspiration—they may not stick around.
How to Fix It:
- Create content that helps your customers: plant care tips, troubleshooting guides, and local gardening inspiration.
- Share customer reviews, testimonials, and photos of real projects to build trust and relatability.
- Highlight what makes your garden center unique, focusing on how you help customers succeed.
By fixing these common mistakes, you can create a website that attracts more visitors, serves your community better, and grows your business.
Don’t Have Time to Craft Blog Posts That Work?
If you’re too busy running your garden center to write blog posts that follow best practices, I can help. As a specialist in copywriting for gardening businesses, I create engaging, SEO-friendly blog content that connects with your audience and drives results. Let me take blog writing off your plate—so you can focus on growing your business. Ready to get started? Contact me for your free consultation today. Call +1 (903) 268-9622 or email at stephanie@gardencopywriter.com.
