Web Ads Bring People To Your Landing Page

by Stephanie on January 22, 2018

There are four types of ads that bring people to your landing page.  These are:  Revenue boosting ad inserts, Pay-per-click ads, (often referred to as PPC ads), Banner ads, and Facebook ads. The most common ads are the revenue boosting ad inserts.  These ads are typically used in newsletters to leads or customers.  They can be at the top, middle, and bottom of the newsletter.  Ads at the bottom get more clicks and more leads doing the call to action. This is usually an attempt to up-sell the lead or get them to buy a similar product to what they have already consumed.

Next is the pay-per-click ad.  This ad is generally less expensive than other ads to recruit leads.  Generally, the lead is offered something such as a white paper or other written product when they click on the ad.  PPC ads appear to more people and generally have a better ROI than other types of ads on the web.  These ads are the ones you see at the top of any search you run on Google.  The top three ads get 46% of clicks.  It is important that these ads have your keywords in them so they come up when someone searches for a similar product in Google.

Banner ads appear on a website and take leads to a specific part of that website or other websites, usually a landing page.  Again, these ads often offer a white paper or other product if the lead clicks on the banner.  If the ad takes the lead away from the current website, the website is paid to host those ads.  Almost 17.8 billion dollars are spent annually on banner ads.  These ads can be static or animated.  These ads are usually a mix of text and visual elements.

Facebook ads are a little more difficult because Facebook regularly changes the rules.  However, a good ad can really draw leads. The daily number of active users is estimated at 1.23 billion people globally. Ninety-five percent of social media managers say Facebook ads are the most effective social media ads.  Facebook ads are inexpensive and have a the highest ROI of any of the ads.   The ad consists of text and an image.  They can be in the feed or on the right hand side of the page.

Ads are important to gather leads and to turn leads into customers.  Each type of ad does this.  However, each type of ad draws a different crowd.  It is important to tailor your advertising to reach the right audience for the product you sell.  I can help you do this.  I write all four types of ads.  Contact me at 9032689622 (Central time) and we can discuss what ads are best for you.


Google “Owl” Keeps An Eye On Your Content

by Stephanie on June 16, 2017

cwhiteharp / Pixabay picture of an owl

cwhiteharp / Pixabay

On the 25th of April, Google issued a change to its search algorithms called “Project Owl.”  This change was Google’s answer to fake news and to offensive suggestions in autocomplete.  Google frequently changes its algorithms, as I explained in my post Search Engine Optimization.  This is one more change to follow when writing content for your website.

Owl essentially did three things:

  1. Added a report form for users to report inappropriate autocomplete results when searching.  One example of this type of problem is when some one types “Did the Holocaust” and the auto completion offers several Holocaust denial websites. Clicking on the report form allows people to report these offensive auto completions by clicking on one of several items:  hateful, sexually expressive, violent or includes dangerous or harmful activity, or other.  There is a place to make comments, too.  No one report will trigger the removal of an auto complete item, but if something gets a lot of reports it will get the attention of Google and will be dealt with in the next update.  The exception is if something is so offensive it receives a large volume of reports over a short time.  This will prompt a human to look at the content and possibly remove it.
  2. The same report form appears at the bottom of the snippet Google displays.  This snippet is the first part of someone’s post and may be offensive or just unhelpful.  Now you have a way to tell Google about the problem.
  3. The final change is to search rankings.  In the past, Google ranked a site partially on how popular it was.  However, a site can be popular and wrong.  It can also have its popularity manipulated by having people pick it in a deliberate attempt to make it popular enough to send it higher in the rankings.  Google is now going to rank quality over popularity.  Websites with more authority will be ranked over websites that are popular but are not correct in their information.

How will this effect your search engine ranking?  As long as your content is useful and the information it contains is correct, it should not effect your web rankings in a negative way.  Google has stated that the new search algorithms will not count the age of the web page or the size of the website.  They will only judge each page on its own merit.  If you continue to produce authoritative content , you may be able to jump up quite a lot in the search rankings.

Authoritative content can be hard to produce.  It takes research, the ability to write well, and an understanding of your subject.  You may not have time to write such content.  However, I specialize in writing authoritative content for the many marketing channels a business needs to be on.  I offer a free consultation to show you how I can help you turn readers into leads.  Give me a call at (903) 268-9622 (Central time) or send me an email at stephanie@gardencopywriter.com and we can talk about what you need.  I look forward to working with you.






Newsletters Keep Your Leads Warm

December 22, 2016

Sending a newsletter to your mailing list helps up sell your customers. A newsletter every month or every week will remind your customers of what you can provide for them.  When they are ready to buy that product or service, your name will immediately come to mind.  Most newsletters are emailed and run no more […]

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Integrating Social Media Into Your Company

December 2, 2016

Businesses everywhere are being told that they need to get into social media to interact with their customers.  However, each social media channel has its own rules and user expectations.  Even if you limit your social media presence to the big four:  Twitter, Facebook, Linkedin, and Google+, the differences between the four can be confusing.  […]

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Search Engine Optimization

October 19, 2016

Search Engine Optimization (SEO) is the process of getting traffic from the organic searches on Google, Bing, and Yahoo.   Google accounts for 95% of such traffic.  Most SEO attempts are aimed at showing up on the first or second page of Google search results.  Goggle uses an algorithm to derive the rankings for each page […]

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Web Content is Different

August 16, 2016

Web content is king.  Gone are the days where you can slap something on your website and use it to rank well in Google.  With the recent updates Google has made, bad content significantly lowers your website ranking during a search.  Keyword stuffing, or putting the keyword for your product in your post as many […]

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Key Message Copy Platform Gets Everyone on the Same Page

August 4, 2016

A Key Message Copy Platform is a document that contains all of the things that have been said about the product or service.  The purpose of the  document is for it to serve as the copy Bible by becoming the master messaging document for that product or serve.  Once the document is written, it is […]

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Conducting A Site Audit To Optimize Your Webpages

August 4, 2016

Most people know what an audit is.  In fact, most people dread audits — they think of the IRS, or the audits they have to do at work.  However, there is a kind of audit that should bring a smile to your face.  This is a site audit.  Site audits do just what you  would […]

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Using Articles To Establish Yourself As An Expert In Your Field

July 30, 2016

Articles are a great way to establish yourself as an expert in your field.  They are generally 1,000 to 1,500 words.  Articles quote recognized authorities in the field to show that what you write is correct.  Sources for these experts are generally scientific articles or interviews with experts in your field. How to get published […]

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Why Your Business Website Needs A Blog

July 27, 2016

As a business owner, you have probably been told that you need to put a blog on your website.  You may not have known how important that suggestion was to you.  Blogs that are kept updated (posted at least once a week, and no more than once per day) draw traffic to your website.  This […]

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