by Stephanie | Jul 6, 2020 | Uncategorized
Do you have lots of evergreen content that hasn’t been touched in a long time? Do you have a plan to update each blog post every 3,6, or 9 months? Evergreen content is great for a blog. Someone types a question into Google and your blog post is spot-on. But what...
by Stephanie | | blog posts
There are four types of ads that bring people to your landing page. These are: Revenue boosting ad inserts, Pay-per-click ads, (often referred to as PPC ads), Banner ads, and Facebook ads. The most common ads are the revenue-boosting ad inserts. These ads are...
by Stephanie | Jun 16, 2017 | SEO
On the 25th of April, 2017, Google issued a change to its search algorithms called “Project Owl.” This change was Google’s answer to fake news and to offensive suggestions in autocomplete. Google frequently changes its algorithms, as I explained in...
by Stephanie | Dec 22, 2016 | newsletters
Sending a newsletter to your mailing list helps up sell your customers. A newsletter every month or every week will remind your customers of what you can provide for them. When they are ready to buy that product or service, your name will immediately come to mind. ...
by Stephanie | Dec 2, 2016 | social media
Businesses everywhere are being told that they need to get into social media to interact with their customers. However, each social media channel has its own rules and user expectations. Even if you limit your social media presence to the big four: Twitter,...
by Stephanie | Oct 19, 2016 | SEO
Search Engine Optimization (SEO) is the process of getting traffic from the organic searches on Google, Bing, and Yahoo. Google accounts for 95% of such traffic. Most SEO attempts are aimed at showing up on the first or second page of Google search results. Goggle...
by Stephanie | Aug 16, 2016 | web content
Web content is king. Gone are the days where you can slap something on your website and use it to rank well in Google. With the recent updates Google has made, bad content significantly lowers your website ranking during a search. Keyword stuffing, or putting the...
by Stephanie | Aug 4, 2016 | Key Message Copy Platform
A Key Message Copy Platform is a document that contains all of the things that have been said about the product or service. The purpose of the document is for it to serve as the copy Bible by becoming the master messaging document for that product or serve. Once...
by Stephanie | Aug 4, 2016 | Site Audits
Most people know what an audit is. In fact, most people dread audits — they think of the IRS, or the audits they have to do at work. However, there is a kind of audit that should bring a smile to your face. This is a site audit. Site audits do just what you ...
by Stephanie | Jul 30, 2016 | articles
Articles are a great way to establish yourself as an expert in your field. They are generally 1,000 to 1,500 words. Articles quote recognized authorities in the field to show that what you write is correct. Sources for these experts are generally scientific...
