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Newsletters Keep Your Leads Warm

by Stephanie on December 22, 2016

picture of newsletters

geralt / Pixabay

Sending a newsletter to your mailing list helps up sell your customers. A newsletter every month or every week will remind your customers of what you can provide for them.  When they are ready to buy that product or service, your name will immediately come to mind.  Most newsletters are emailed and run no more than four pages.  Two pages is a good length because it is long enough to include some interesting articles.  It is not long enough for the customer to lose interest in what you are saying.

Newsletters should be at least 80% interesting content and no more than 20% selling your product or services.  Customers should be interested in what you have to tell them and eager to open that email to find out what you will discuss that issue.  Otherwise it becomes the email equivalent of junk mail and ends up being deleted.

What kind of interesting content?

  • a calendar of things to be done in the garden at this time of year
  • new plants that have been developed for the coming year
  • the answers to common customer questions
  • a column that discusses one plant at length and how to use it in the landscape
  • any new honers that you and your business have received
  • a short article on one of your employees and what they do to make sure your customers have the best plants available for their customers.

I could go one at length but you get the idea.  Newsletters can be about anything that keeps your customer interested and informed.  You want them to think of you when they need something to use for a customer’s landscape.  The newsletter may make the difference between you getting an order for plants or that order going to that other nursery.

It is easy for a newsletter to fall through the cracks, especially when you are in your busiest season.  This is where a freelance copywriter is so useful.  In a meeting once a quarter, you and your copywriter can develop an editorial calendar that lists the topics to be covered for that quarter.  Once the editorial calendar is set up, the copywriter takes over and puts together each newsletter with the right topics for that time of year.  At the bottom of the newsletter, you can have text insert ads for your current specials.  Two or three of these per newsletter helps your sales but doesn’t negatively effect the customer’s interest in your newsletter.  When the copywriter has your newsletter ready, you can check it over, approve it, and then send it to all your customers.

I offer a variety of options on newsletters, from setting them up in the mailing server you use to writing them as well as writing the insert ads for the newsletter that issue.  If you are interested in working with me, please email me at or call me at (903) 268-9622 (central time).  There is no charge for the initial conversation on what you need and how I can provide it.








Integrating Social Media Into Your Company

by Stephanie on December 2, 2016

Businesses everywhere are being told that they need to get into social media to interact with their customers.  However, each social media channel has its own rules and user expectations.  Even if you limit your social media presence to the big four:  Twitter, Facebook, Linkedin, and Google+, the differences between the four can be confusing.  To make matters worse, new types of social media appear frequently.  It takes a lot of work to keep up with best practices for all these social media sites.

Most people know what Twitter is.  Each tweet can be 140 characters long.  This forces people to think about every word they write for a tweet.  You hear about people with hundreds of thousands, even millions of followers.  It is impossible to keep up with so many tweets coming your way.  Hootsuite is a utility that can lend some order to Twitter.  You can schedule when your tweets will be posted, see what others are saying about you, and answer back.  Tweetdeck does much the same thing.

Both Hootsuite and Tweetdeck will also help you manage Facebook.  It is one of the most social of the social media channels.  People share recipes, pictures, and just visit on Facebook.  Many brands maintain a business page on Facebook where they interact with their customers or soon-to-be customers.  You can have a forum on Facebook where your customers can not only interact with you, they can interact with the other people on the forum.  This adds value to the forum.  You can also run contests on Facebook.

Google+ is Google’s answer to Facebook.  Instead of friends, you put people in various circles –family, acquaintances, customers, etc.  You can easily segment people who follow you and target just one segment or all of them with your post.  Google+ also has a feature called “Hangout.”  You and up to nine other people can video chat.  If you need more people than that to hear you, you can have a “Hangout on air” which allows you to have ten people participating at a time, but streams the chat live to as many people as want to see it.

Linkedin is similar to Facebook, but is for business people looking to connect with other business people who have a common interest.  The conversations are about jobs, how to do things to improve your social reach, and other work related items.  Posting chat about personal things is frowned on.  You can post articles, meet like minded individuals, learn about how to do something for your business, and join groups that are on business topics you are interested in.  You can also make contacts with potential customers.  Linkedin is free, but also has a paid level of services that allow you to do much more in terms of networking.

Understanding social media is important because between 2010 and 2013, social media grew 1327%.  If you are not involved in social media, you will be leaving a lot of money on the table.  However, with each social media channel consuming about two hours a day five days a week, you are probably too busy to tackle this alone.

I can help with that.  Contact me at (903) 268-9622 or and we can discuss your social media needs and make a plan of action.  There is no charge for the initial phone call.



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